The Super Bowl for dating apps is upon us
And so is the Hangover Whopper
Let’s get to the ads!
The Hangover Whopper 🍔
Hey, who hasn’t had a hangover Whopper? Me, actually, McDonald’s ride or die. Nevertheless.
For years, people have debated what to eat to kill a hangover. Some say a full breakfast, others an Asprin and a Gatorade. Anthony Bourdain said a Coke and a joint, if my memory serves me. It shouldn’t shock us that Burger King says the solution is a Whopper.
Burger King recently released a spot highlighting new facial recognition technology that will scan your face, assess your hangover level, and give you a discount on the ideal combo for your headache. Wowwww.
Created by DM9
The Super Bowl for dating apps 🧡
The latest iteration of Tinder's "It Starts With a Swipe" campaign launched globally this week, ahead of Dating Sunday (the busiest day of the year on dating apps). This spot hits home if you’ve ever been on a Tinder date that led to more than chicken fingers.
Come to think of it, maybe my dates didn’t go so well because I kept ordering chicken fingers. Things to consider. Anyways, here’s the spot.
Created by Mischief @ No Fixed Address
An emotional journey
I was sad someone dropped their lolly pop. Then, I wondered why the ants weren’t eating it. Then I read the copy. Really brilliant stuff from one of my favorite print advertisers in Chupa Chups.
Silly workouts 😅
A UK fitness brand wants you to ditch the makeshift home gym. No more curling the grocery bags or calf raises at your desk. The Gym Group says it’s time to go to the gym this year.
All four ads in the campaign are here, I’ll drop the first one below.
Secret success 🤫
Everyone loves a secret. McDonald’s recently partnered with agency Influential to drive awareness and sales of menu hacks. TikTok influencers have gone wild, with four featured menu items getting the most encouragement.
The Hashtag Challenge page received 7.8 billion global views, pretty damn successful.
Here’s some coverage from GMA this week.
Annnnd now I’m hungry. 😋
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Have a great weekend, Ad Spotters!
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