The Pre-Super Bowl Ads
I remember when we used to be surprised
Our friend’s over at Morning Brew meme’d it best:
Now we get the majority of Super Bowl ads way before either of the teams pack their bags for the host city. Which is Las Vegas this year, in case you’re wondering.
There are some interesting OOH ads in the city right now. Doritos has turned the Luxor into a giant chip, Paramount has turned the Mirage Volcano into the mountain in its logo. And Verizon is running a helmet-themed ad on the Sphere during Super Bowl week. Joe Pompliano says that brands are paying upwards of $2 million for 90-second slots that rotate every hour throughout the week. We even spotted the Bud Clydesdales in front of our favorite casino, the El Cortez downtown.
Anyways, back to the more standard stuff you’re going to see come through your TV set (is it still called a set?) on Sunday. Here’s everything we’ve seen released so far that we enjoyed. We’ve got 14 ads below, most of them are 30-second or 1-minute spots. If you can’t watch them all now, come back on your lunch break, some good ones this year.
Anheuser-Busch
BIC
Booking.com
BMW
E*Trade
Etsy
Mountain Dew
NERDS
Oreo
Popeyes
Pluto TV
T-Mobile
Uber Eats
Enjoy the game! And the ads of course. Let us know in the comments if you have a favorite so far. If you spot an ad you love and want a little shoutout in the newsletter, just respond to this email or connect with me on X and shoot me a DM. I’d love to feature more of the community.
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