The Humans Named Cat Convention
If 5% of cats don't like catnip...maybe they're not cats at all
Leave that flame alone.
If you read last week’s edition, you know that Burger King is turning 70 this year (they put out a cool spot featuring some love birds of a certain age last week).
Like me trying to wipe my wife off the board in Risk when she’s over-extended herself trying to hold down Asia, with seemingly no real fortifications or understanding of how the dice work…the campaign continues.
We’re back with more BK, this time a Burger King France spot that puts humanity’s day-one fascination with flames on full display.
I implore you to turn your sound on to hear some very nervous and sincere parent reactions.
Agency: Buzzman
Leave it for the cats.
No cats allowed, just humans called Cat.
Dreamies, the cat treat company, wanted to figure out whether the 5% of felines that supposedly don’t like its treats are actually just humans named Cat. So they held a convention and conducted some extremely scientific experiments. And the results WILL SHOCK YOU. Okay they probably won’t, I’ve been reading too much Buzzfeed and watching too much Maury.
Agency: Adam&EveDDB
Leave me alone.
We spotted this great post on Marketing Psychology’s LinkedIn page, and boy do we wish this was a thing at every store. Kudos to Flannels Beauty.
The lesson: Don’t assume everyone wants the same thing from your brand.
Leave the light on.
We’ve talked BK, let’s see what the clown is up to.
We spotted these new McDonald’s print ads from Ray Jang. The beams of light resembling french fries are pretty great. As usual with McDonald’s print ads, a lot is communicated here without much text at all.
The only thing I don’t like is that screw should be facing north and south, but maybe that’s just my OCD showing.
Leave your taxes to the experts
Last but not least, another lengthy spot from a great advertiser, TurboTax (Canada).
They made a 9-minute short film called Undone. The spot dives into a dimly lit apartment where the universal nightmare of tax preparation takes on a life of its own.
Because seriously, is anything scarier than doing your taxes? I’d rather sit in the emergency row of a Boeing 737 Max. That was the first airplane joke I’ve ever made in The Ad Spot for anyone keeping score. I think it landed. Which is also what air traffic control probably said when that 737 Max without a door touched down. Alright I’m done here’s the ad.
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Today's newsletter was sponsored by The Weekly Forekast, the newsletter that gives you a leg-up on what’s going to be trending. Forekast is how we knew the Boston Marathon was coming up, Burger King was turning 70, and Kristen Wiig was hosting SNL tomorrow. They’re like Tyrion Lannister…they know things.