It's Sunset O'Clock at Corona
Plus the burger wars are back on
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Sundown, you’d better take care
Is sunset the perfect time for a beverage? That’s what Corona is pushing. Personally, we’ll take an ice-cold beer on a hot Christmas morning, as Homer Simpson once said.
Sunset O’Clock is Corona’s latest promotion, with the key to the spot lying in the palm of your hand, literally. Each Corona bottle displays the exact time it was produced right on the neck of the bottle, and Corona’s turning that little time-stamp into a rewards system. Have a look.
Agency: DAVID Bogota
Burger Wars
Burger King Brazil is suggesting we change the name of McDonald’s Island, a remote volcanic island between Madagascar and Antarctica. It’s uninhabited and home to a very active volcano, with fire, of course. BK’s burgers are flame-grilled, McDonald’s burgers are not, thus the argument for the name change to “Whopper Island”.
This plays well.
Agency: DM9
And since we mentioned Rons, here’s a little OOH campaign we spotted this week that we really liked.
Chat Ski-PT
The Austrian National Tourist Office launched the world’s first “Authentic Intelligence” called Chat Ski-PT.
The search continues
Is TikTok a search engine? Some say f*ck off in their best Logan Roy voice, others say well duh, you can search for all kinds of things on it and get pretty good results.
This week we saw yet another ad that tells us that TikTok wants to be viewed as a search engine. Take a look at the OOH campaign below.
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