Ads of the Week, Pepsi Challenge Reboot Edition
Liquid Death brings a new take on the Pepsi Challenge, Oatly shows a dark side of the classroom, Uber Eats France makes us laugh, and some clever spots from IKEA and Nebo.
It's time for the ads of the week.
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12 trending ads this week
Friday, June 10, 2022
💀 Liquid Death - Flavors vs. The Most Expensive Beverages on Earth (Ad of the week)
Why taste test against Coke when you can taste test against the most expensive beverages in the world. Liquid Death invited 17 real people to a warehouse and subjected them to a blind taste test to see which they prefer: $1.99 Liquid Death Flavored Sparkling Water or luxury beverages up to 290x the price. Epic. (In-house)
🥛 Oatly - Normalize it
Kids are pushing the craziest things these days. Goodbye fireworks and pot, hello Oat Milk. (Client Direct)
🇫🇷 Uber Eats France - Ça arrive
A bunch of spots from Uber Eats France. These are great. (Buzzman)
🇺🇦 Torrents of Truth - Video Case (Clever)
The joint project of Nebo ideas agency and 72andSunny Amsterdam. Pirating famous movies is now legal in Russia, and torrents of truth has something to say about that. (Nebo/Kyiv)
🍎 Apple - Airpods with Spatial Audio
The listening experience of AirPods with Spatial Audio meets Harry Styles’ new album “Harry’s House.” (TBWA\Chiat\Day)
🍺 Heineken - The Closer
A bottle opener that automatically shuts down your work. I’d buy one. (Publicis Italy/Le Pub)
🍼 Frida Baby - Real Reviews
Don’t think about it. Just do it. Wait, is this a Nike ad? (World Famous)
🇬🇧 Prostate Cancer UK - He’s the one
Help save thousands of men this Father's Day. And every day after. (BBH)
💦 Evian - Drink True: Dua Lipa & Emma Raducanu’s Skill Swap
Ahead of The Championships, Wimbledon, and The US Open this summer, Evian has brought together two icons – Dua Lipa and Emma Raducanu, for the first time ever to launch its new campaign. (WIEDEN+KENNEDY Amsterdam)
🛋 IKEA - Made for downtown living
IKEA has a new store in downtown Toronto. So they put their showroom displays in downtown Toronto homes. Makes sense. (RETHINK)
🎮 Activision - Ultimate Team Teaser
If you play Call of Duty, it’s time to put your team together. (72andSunny/Playa Vista)
🍔 Burger King - Breakup
The Whopper doesn’t care about your feelings. It only cares about fire. Eat through the tears. (BBH London)
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