Ads of the Week, Joyful Edition
Including brilliant ideas from Michelob and Curtice Brothers Ketchup, and WTF is going on ideas from Meta and Progressive.
It's time for the ads of the week.
Welcome to The Ad Spot. Today's newsletter is brought to you by Forekast - the tool marketers, advertisers, and social media pros use to see what’s going to be trending. This weekend’s top events include The Masters, as SpaceX Launch, National Sibling Day and TED 2022.
10 trending ads this week
Friday, April 8, 2022
🏆 Michelob Ultra - Joy is the Ultimate Trophy (Ad of the week)
This one is clever. Careful cropping places the smiling reflections of Serena Williams, Brooks Koepka, Nneka Ogwumike and Anthony Davis on the shiny surfaces of championship hardware—because as Michelob says, it’s not worth it unless you enjoy it. On brand, great work from GUT. (GUT)
🔐 1Password - Cybersecurity and Skin Care (Funny)
Ryan Reynolds with the motivational speech that wasn’t needed. (Maximum Effort)
🍅 Curtice Brothers - Ketchup to the Rescue (Clever)
From worst to….just above worst. Thanks to Curtice Ketchup. (Ogilvy Berlin)
🤗 Meta - Good Ideas Deserve to be Found
An ad, for ads. Very Meta. (Droga5 NY)
🐢 Sodastream - Hasselhoff
Sodastream and David Hasselhoff are here to save baby sea turtles. (In-house)
🛩 Lumo Travel - Flight Shame
Offsetting your carbon footprint comes at a cost sometimes. (Mother London)
⏰ American Red Cross - You’ve Got Time
We’ve all got a little extra time. (BBDO New York)
🥛 OREO - The Note (Short Film by Alice Wu)
America’s favorite cookie is making movies now. (360i)
🛒 Tesco Mobile - The Epic Mission
This is how Tesco rolls. (BBH London)
🚘 Progressive - Girl You Drive Me Safely
Don’t overthink it. Ed Helms is a Backstreet Boy. Progressive dropped a couple of Ed Helms boy band songs, Girl You Drive Me Safely and Insure You Do. (Arnold Worldwide/Boston)
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