Ads of the Week, Draft Day Edition
The Super Bowl Champion LA Rams made a movie trailer, Dove drops two great spots, a short film from Apple, and IKEA is back in The Ad Spot.
It's time for the ads of the week.
Today's newsletter is brought to you by Forekast - the tool marketers, advertisers, and social media pros use to see what’s going to be trending. This weekend’s top events include the Berkshire Hathaway Annual Meeting, a Partial Solar Eclipse, May Day, International Dance Day, Stagecoach Festival, and International Jazz Day.
And now, the ads.
11 trending ads this week
Friday, April 29, 2022
📱 Dove - Toxic Influence (Ad of the week)
Dove invited parents and kids to talk about social media. And then things take a twist. Great work from Ogilvy here. (Ogilvy)
🥳 AHA - House PAHArty
You will probably hate or love this ad, little room for in-betweeners. (Preacher/Austin)
🏈 LA Rams - On the Clock
Yup, the LA Rams made a movie trailer featuring a bunch of their all-stars, Sawyer from Lost, Dennis Quaid, and a countdown to the draft. (VENTURELAND)
🤰 Dove - Under Pressure
Double Dove this week! Postpartum pressures affect 7 out of 10 moms, and Dove’s here to talk about it. (Dark Kitchen Creatives / Sao Paulo)
🎮 Pringles - Pringlesonic
Pringles tried something this week. Admittedly it went over my head but, OG gamers seem to have got the message. Do you get it? Here’s the ad, followed by the explanation. (Grey London)
⚾️ DIRECTV - GOATbusters
If you’re haunted by your cable service, call the all-stars at DIRECTV. This campaign has a second spot too. (TBWA\Chiat\Day Los Angeles)
🍎 Apple - Poached
The camera eats first. Big ambitions clash in tiny kitchens, all in the name of Singapore’s beloved hawker dish — chicken rice. (TBWA\Media Arts Lab\Singapore)
🏖 Direct Line - Optimus Prime’s Time Off
Everyone needs a little me-time. Even Optimus Prime. (Saatchi & Saatchi/London)
💰 State Street Global Advisors - Mid Caps Can Make All the Difference
The missing middle is a problem for everyone. (McCann/New York)
🏓 IKEA - Let Play Unwind Your Mind
Switch off the stress and turn on some ping pong. (Mother/London)
🚙 Carmax - Sue Bird x Zach LaVine x Candace Parker
Passion, dedication, persistence, real online offers good for seven days. (The Martin Agency)
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